Book: Tribes: We Need You To Lead Us
Author: Seth Godin
Summary: Tribes: We Need You to Lead Us explores the idea that humans have always joined tribes, and the Internet now makes tribe assembly easier than ever. The business application here is that by providing opportunities for your customers to engage with your product or service, while giving employees the freedom to accomplish amazing things, you potentially set up a platform for a conversation – even a tribe – to form around your organization.
You’ll love this book if: You are open to encouraging employees and customers to openly and passionately dialogue about your organization – and learning from this experience.
You’ll hate this book if: You are not interested in creating a customer experience worth talking about, and you think it’s OK for your employees to be bored with their jobs.
Words of Wisdom:
The business world has a long history of conservatives tribes, of groups of people who relish the status quo. The big news is that this has changes. People yearn for change, they relish being part of a movement, and they talk about things that are remarkable, not boring.
Why we think this book is important: Engaged employees translate into engaged (and profitable) customers.
Want more? Check out the long and winding version of this book review.
