Something really cool happened on my latest visit to my neighborhood Peet’s Coffee.
I was handed a card that entitles me to receive “any coffee drink” free. Any coffee drink!
I received a similar offer before (from another coffee place) – but it limited me to receiving only a “free small coffee.”
If I wanted a small coffee, I’ll just make it at home. It’s not enough to get my attention. I mean, I recognize they are making some sort of effort – but it’s the cheapest thing on the menu. I never order the cheapest thing on the menu.
Back to my Peet’s visit. You know why they gave me the free coffee drink card? Because they kept me “waiting” while they made my coffee. (A medium vanilla latte with “all the fat left in it, please.” This means replacing the milk with half and half.)
I didn’t even wait a long time. I waited a normal amount of time. It was a pleasant surprise to know I could come back to Peet’s anytime (before 12/31/2009) and get a free coffee drink of my choosing.
Beneath all this warm fuzziness, the marketer in me is pretty sure that everyone who “waited” for their drink that day got one of these cards. But I don’t even care! I’m just looking forward to my next medium vanilla latte with all the fat left in it.
Posted by rhishja 
